Monday, September 22, 2025 —
Typography, Signs & Symbols
Agenda
- Quick Review of everyone’s Flag and Color Exercises
- Reading Review of Interaction of Colorand Structure and Movement
- Visual Lecture: Typography
- I Shot the Serif game
- Typography Resources
BREAK- Logo Project Introduction
Homework
-
Expressive Typography and Typeface Research exercise
- Kerning Method game
- Shape Type Method game
- Logo Project part 1 only: decide on your name, category archetype and describe. Decide on your 3-6 letter/number/symbol for logo project and write 2-5 sentences about what it is, be as specific as you can!
- Continue at your own pace with LinkedIn Learning Tutorial Essentials to get familiar with the core functions of Illustrator and Photoshop.
Required Reading A Language of Signs and Symbols, Bruno Munari
The Crystal Goblet, by Beatrice Warde
Supplemental Readings Graphic Design: The New Basics, "Hierarchy" chapter
Thinking With Type, Ellen Lupton
Politics of Design, Typography and Language chapter by Ruben Pater